Heading into The Silly Season

Louise Walker
Head of Group Marketing

I’m disturbed by the speed at which we have reached November and were it not for the presence of Christmas lights, which have been fired up on Oxford Street and the radical decrease in temperature I wouldn’t have believed it.

Of course, one sure sign that we’ve reached the silly season, aside from annual budget meetings and strategic planning sessions, is the increasing number of work related social events I’ve found myself attending. Pick of the parties has to be our renowned REaD Wine Challenge, which took place at St. Stephens Club last week.

Hosted by celebrated sommelier Francis Gimblett, the winning team was captained by Martin King, Group Business Development Director at REaD Group plc with members including Colin Lloyd, Jon Bland of REaD UK, Lesley Atkinson of The AA, Ashley Rhodes of Dunnhumby, Steve Axon of RAPP, Jon Hinkley of Greenstone Data Solutions and Tim Pottinger of Callcredit Marketing Solutions.

Next up the Christmas party, although this year I’ve promised myself not to go near any photocopiers or tell Mark Roy what I really think about his golfing attire.

FRSB Data Management Seminar

Louise Walker
Head of Group Marketing

Some of you already know that we are sponsoring the Fundraising Standards Board’s upcoming data management seminar on the 26th of October. The seminar is the perfect opportunity for marketing and data professionals working in the voluntary sector to network and learn about the latest innovations in Data Asset Management.
The event will highlight the latest thinking in database management and targeted marketing and features case study presentations by two leading charities as well as a keynote presentation by leading data expert Groupe Aeroplan, the company behind the Nectar card programme.

There will also be help and advice on complying with the legal & best practice requirements of data management and an opportunity to discuss data problems with experts in an open ‘data surgery’ environment.

Any individual responsible for managing supporter and prospect data that is working in the voluntary sector should not miss this important and informative event. For more information on the seminar or to register please visit http://www.frsb.org.uk/events.

As part of our ongoing commitment to charities, we have also launched a specific webpage that features our recent whitepaper and case studies for charities. http://www.readgroupplc.com/charities

Stay tuned to the charity page for the results of our consumer attitudes report on direct marketing from the third sector, which identifies key insights that will help charities to make efficient use of their marketing resources in a difficult economic climate.