Inaugural Charity Data Bursary Concludes

The REaD Group’s inaugural Charity Data Bursary recently concluded with a final presentation at the offices of Bursary recipient, Breast Cancer Care.

Breast Cancer Care, which was awarded the Bursary in August 2008 after a competitive submission process that attracted dozens of applications from major charities throughout the UK, has received £25,000 worth of data cleaning, processing and analysis services over the past sixteen months from all REaD Group subsidiaries.

‘For some time now we’ve been cognisant of the considerable financial and technical constraints faced by charity and volunteer organisations, so this opportunity to assist Breast Cancer Care to increase the accuracy and fundraising efficiency of its data holdings has been incredibly worthwhile for all concerned,’ comments Mark Roy, The REaD Group’s CEO. ‘Breast Cancer Care will be using it’s new REaD-empowered data for the first time during its forthcoming Spring 2010 campaign, so we wish all concerned the best of response rates and ROI'.

‘We’ve long held ambitions to analyse our database more intelligently, needing to unlock its potential for our long-term growth,’ says Breast Cancer Care’s Director of Fundraising & Marketing, Murray Lindo. ‘Working with a talented group of professionals from across The REaD Group, we found the journey, as well as the outputs, of tremendous value. REaD group staff already know the power and value of data products but these, supplemented by TRG data analysis and suggestions on list-buying, mean that we are already revising our marketing strategy for individual donors. As Mark mentions, the first true test will be in March, but the learnings are being implemented far more widely and will help us make a greater difference to people affected by breast cancer'.

In collaboration with Breast Cancer Care, we’re aiming to have a case study available in April 2010.

Pictured (L-R): Sally Wilson (TRG Strata), Matt Renew (REaD UK), Alec Raven (BCC), James Redding (BCC), Dan Whitehead (meta-morphix), Jessie Billing (BCC), Jo Dyson (BCC), Wayne Tarr (BCC), Catherine McCrohan (BCC), Murray Lindo(BCC), Kate Redway (BCC), Dawn Varley (BCC), Richard Anderson (REaD UK).